{"id":1016,"date":"2021-12-06T11:58:09","date_gmt":"2021-12-06T10:58:09","guid":{"rendered":"https:\/\/www.6clickz.com\/?p=1016"},"modified":"2023-03-14T12:43:31","modified_gmt":"2023-03-14T11:43:31","slug":"ga4-pres-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.6clickz.com\/cs\/ga4-pres-google-tag-manager\/","title":{"rendered":"GA4 &#8211; rychl\u00e9 nasazen\u00ed p\u0159es Google Tag Manager"},"content":{"rendered":"<p><em><strong>Tento n\u00e1vod pro nasazen\u00ed GA4 vznikl pro <a href=\"https:\/\/www.shoptet.cz\/\">Shoptet<\/a>. M\u016f\u017eeme jej v\u0161ak pou\u017e\u00edt i na jin\u00e1 e-shopov\u00e1 \u0159e\u0161en\u00ed mimo Shoptet s drobn\u00fdmi \u00fapravami.<\/strong><\/em><\/p>\n<p>V tomto n\u00e1vod\u011b si uk\u00e1\u017eeme, jak zalo\u017eit Google Analytics 4 pro Shoptet. Pokud jste se ji\u017e n\u011bkdy pokou\u0161eli nastavit Google Analytics 4 p\u0159es Shoptet, tak jste si jist\u011b v\u0161imli, \u017ee tato funkce je zat\u00edm nedostupn\u00e1 (11\/2021). Shoptet toti\u017e prozat\u00edm umo\u017e\u0148uje pouze nasazen\u00ed star\u00e9 verze Google Analytics, takzvan\u00fd Universal Analytics (GA3). D\u0159\u00edve \u010di pozd\u011bji v\u0161ak bude fungovat pouze nov\u00fd Google Analytics (GA4), proto jej pot\u0159ebujeme co nejd\u0159\u00edve nasadit, abychom mohli sb\u00edrat data. V tomto n\u00e1vod\u011b si uk\u00e1\u017eeme, jak vytvo\u0159it \u00fa\u010det GA4 a jak jej nasadit na Shoptet prost\u0159ednictv\u00edm <a href=\"https:\/\/tagmanager.google.com\">Google Tag Manager (GTM)<\/a>. Tento n\u00e1vod lze pou\u017e\u00edt i na jin\u00e1 e-shopov\u00e1 \u0159e\u0161en\u00ed mimo Shoptet s drobn\u00fdmi \u00fapravami.<\/p>\n<h3>Zalo\u017een\u00ed GA4 \u00fa\u010dtu<\/h3>\n<p>Pro zalo\u017een\u00ed \u00fa\u010dtu GA4 si otev\u0159eme klasick\u00fd <a href=\"https:\/\/analytics.google.com\">Google Analytics<\/a> na\u0161eho e-shopu. V sekci Admin, v \u010d\u00e1sti Property, klikneme na vytvo\u0159en\u00ed nov\u00e9 Property. Syst\u00e9m n\u00e1s automaticky naviguje k vytvo\u0159en\u00ed GA4. Vypln\u00edme pot\u0159ebn\u00e1 nastaven\u00ed a zalo\u017e\u00edme si \u00fa\u010det. Po zalo\u017een\u00ed \u00fa\u010dtu v sekci Admin v \u010d\u00e1sti Data Streams najdeme takzvan\u00e9 Measurement ID. Toto ID si zkop\u00edrujeme a vyu\u017eijeme jej p\u0159i nasazen\u00ed p\u0159es GTM.<\/p>\n<h3>Vytvo\u0159en\u00ed tagu v GTM<\/h3>\n<p>Nyn\u00ed se p\u0159esuneme do GTM. V tomto videu si nebudeme ukazovat, jak zakl\u00e1dat GTM a nasadit container na web. N\u00ed\u017ee v tomto \u010dl\u00e1nku v\u0161ak naleznete link i videon\u00e1vod, jak zalo\u017eit Google Tag Manager.<\/p>\n<p>V \u010d\u00e1sti Tags si zvol\u00edme vytvo\u0159en\u00ed nov\u00e9ho tagu a GA4 Configuration. Zde vypln\u00edme ji\u017e zkop\u00edrovan\u00e9 Measurement ID. Jeliko\u017e to bude z\u00e1kladn\u00ed Pageview tag, budeme jej spou\u0161t\u011bt na ka\u017ed\u00e9 str\u00e1nce. V sekci Triggers nastav\u00edme All pages.<\/p>\n<h3>Kontrola spr\u00e1vnosti nasazen\u00ed<\/h3>\n<p>Spr\u00e1vn\u011b nasazen\u00e9 GA4 si m\u016f\u017eeme zkontrolovat v Preview mode: klikneme na Preview, otev\u0159eme si na\u0161\u00ed str\u00e1nku a zkus\u00edme se proklikat. V Preview mode GTM uvid\u00edme, zdali se spustil tag. Takto si to lze zkontrolovat i v rozhran\u00ed Google Analytics, v \u010d\u00e1sti Configure &gt; DebugView. Zde bychom m\u011bli m\u00edt jednotliv\u00e9 ud\u00e1losti (v na\u0161em p\u0159\u00edpad\u011b Pageview) v re\u00e1ln\u00e9m \u010dase se zpo\u017ed\u011bn\u00edm n\u011bkolik vte\u0159in.<\/p>\n<p>Pokud v\u0161e funguje, tak se jen vr\u00e1t\u00edme do rozhran\u00ed GTM a klikneme na Submit. Po\u0161leme n\u00e1\u0161 tag container s nov\u00fdm GA4 tagem do produkce.<\/p>\n<p>Pod\u00edvejte se na videon\u00e1vod:<\/p>\n<div style=\"position: relative; padding-bottom: 56.25%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/5540d86db6e9490a95e3d2744d148d54\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>Pro e-shop v\u0161ak budeme pot\u0159ebovat je\u0161t\u011b m\u011b\u0159en\u00ed objedn\u00e1vek. Na to budeme muset nastavit dal\u0161\u00ed tag na transakce. To si uk\u00e1\u017eeme v <a href=\"https:\/\/www.6clickz.com\/google-analytics-4-enhanced-ecommerce-pres-gtm\/\">n\u00e1sleduj\u00edc\u00edm n\u00e1vod\u011b<\/a>.<\/div>\n<div><\/div>\n<div><strong><em>Dal\u0161\u00ed zdroje:<\/em><\/strong><br \/>\n<span style=\"font-weight: 400;\"><em>Videon\u00e1vod &#8211; jak vytvo\u0159it GTM \u00fa\u010det a containe<\/em>r<\/span><\/p>\n<div style=\"position: relative; padding-bottom: 62.5%; height: 0;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.loom.com\/embed\/e136ac537a3b4928926ec42b92bdd943\" width=\"300\" height=\"150\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"6585869\",\n    formId: \"131d4484-4d44-405a-a748-01923517ca1b\"\n  });\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tento n\u00e1vod pro nasazen\u00ed GA4 vznikl pro Shoptet. M\u016f\u017eeme jej v\u0161ak pou\u017e\u00edt i na jin\u00e1 e-shopov\u00e1 \u0159e\u0161en\u00ed mimo Shoptet s drobn\u00fdmi \u00fapravami. V tomto n\u00e1vod\u011b si uk\u00e1\u017eeme, jak zalo\u017eit Google Analytics 4 pro Shoptet. Pokud jste se ji\u017e n\u011bkdy pokou\u0161eli nastavit Google Analytics 4 p\u0159es Shoptet, tak jste si jist\u011b v\u0161imli, \u017ee tato funkce je [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs","blog_tags-ga4","blog_tags-gtm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 - rychl\u00e9 nasazen\u00ed p\u0159es Google Tag Manager - 6clickz<\/title>\n<meta name=\"description\" content=\"M\u00e1te probl\u00e9m s nasazen\u00edm GA4 pro V\u00e1\u0161 e-shop? 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